Sam is a Senior Digital Strategy Officer at Manchester City Council, where he manages the Digital Inclusion team and leads work on ethical technology and the local Tech For Good ecosystem. He joined the council after seven years as Programme Manager at Open Data Manchester. Working across public, private, academic and VCSFE sectors, Sam led community-focused digital projects including Data for Communities, Our Streets Chorlton, Right to the Streets and Mapping Mobility Stockport. He also coordinates Design Justice North and is passionate about ensuring digital transformation serves communities equitably.