Born in Lisbon in 1969, holds a degree in Business Management and Administration, granted in 1993 by Universidade Lusíada de Lisboa.

The professional trajectory began in Internal Audit at Banco Espírito Santo in 1994, followed by a transition to Banco Mello de Investimentos. Between 1996 and 2000, the responsibilities included risk monitoring of trading room operations and oversight of associated back-office activities.

In 2000, undertook a 15-year tenure in the golf industry, serving as head of a leisure management company operating within golf courses. This experience led to appointments as Executive Director of the Association of Golf Course Owners (or National Golf Industry Council) from 2004 to 2007 and again from 2011 to 2015.

In 2007, established a company specializing in the management and maintenance of golf courses. During this period, was involved in numerous projects focused on the design, renovation, and operational and financial control of these developments. A notable achievement was the creation, in 2012, of an online reservation platform for Portuguese golf courses, supported by Turismo de Portugal.

Academic advancement included completion of an MBA at IESE/AESE (2007/2008), as well as participation in international executive programs at the University of Michigan Business School— covering Marketing, Cost Control, and Corporate Strategy—and at the Bangalore Institute of Technology, with a focus on Governance.

Since 2016, has been engaged in management consulting. Significant experience was acquired from 2019 to 2021 at CML (Municipal Directorate of Finance – Procurement Department), including work with public procurement, support for departmental financial management, and organization of management information. Also participated in the decentralization process involving the transfer of educational competencies from the Ministry of Education to the Municipality. A comparable role was held at Santa Casa da Misericórdia de Lisboa from 2022 to 2024, and from 2024 until July of 2025, returned to CML (Municipal Directorate of Human Resources, Department of Health, Hygiene, and Safety), contributing to the modernization of financial and organizational processes. This recent experience has notably expanded the knowledge and perspective on municipal administration.

In 2025, joined the lists of the “Por Ti, Lisboa” coalition as a candidate nominated by IL, and was elected Councillor of the Lisbon City Council. The portfolios delegated included Information Systems, Transparency and Corruption, Smart City, Auditing, Sports, Administrative Reform and Modernization, Sustainability and Data Protection